Family-owned, Utah-grown, and built on two decades of construction and community experience. We started in Draper and we still live here. Every community we serve is local, and every board we work with can reach the owner directly.
Core HOA started in Draper two decades ago with a simple idea: HOA management should feel like having a trusted neighbor on your side, not navigating a corporate phone tree. Marc Kennedy founded the firm on that principle, and his family runs it with him today. The business has grown from a handful of communities to more than forty across the Wasatch Front — but the way we work hasn’t changed.
What has changed is how we deliver on the promise at scale. Construction experience in Marc’s background taught us that the difference between a good community and a great one is attention to detail. The intelligence layer we’ve built is our answer to how you maintain that attention across every community, every day, without letting anything slip through.
CEO, Owner / Operator
Marc founded Core HOA on the principle that HOA management should be transparent, responsive, and personal. His construction background gives him a rare eye for the physical side of community operations. He remains directly reachable by every board president we serve.
CFO, Admin Director
Tomi runs the financial and administrative backbone of the firm. Her precision and organizational instinct keep operations running cleanly across forty-plus communities. She is the reason Core HOA's reporting is as clean as it is.
CPA
Doug brings deep CPA expertise and genuine warmth to a role that usually produces neither. He makes complex financial concepts accessible to boards without ever talking down. He's the person to trust with the hard accounting questions.
Office Manager
Nicole is the problem-solver who keeps every moving part aligned. She has the rare combination of organizational discipline and genuine warmth with homeowners and staff. If something needs to get done at Core HOA, it usually goes through her.
HR / Sales Executive
James brings a professional-but-personable approach to staff development and board relations. He's been in the HOA industry long enough to know where the real questions are, and direct enough to ask them. He's the person most new boards meet first.
Community Manager
Olivia is the heart of day-to-day community interactions. She handles homeowner communications, board liaison work, and compliance follow-through with the kind of attention boards notice immediately. Her communities know her by name.
Account Assistant
Romina supports the account-level work that keeps community books moving — dues processing, vendor invoice routing, statement preparation, board packet assembly. She works closely with Tomi on the financial side and with Olivia on community communications, which means she sees both halves of every account and catches the small things before they become questions.
Marketing
Shad leverages extensive experience in branding and digital marketing to shape Core HOA's voice and digital presence. Known for creative strategy and an energetic drive, he ensures Core HOA's brand resonates with Utah communities and board members. His partnership with the firm brings the operational storytelling that makes Core HOA's work visible to the people it serves.
Core HOA's intelligence layer, data infrastructure, and digital platforms are built in partnership with XeedlyAI, a Utah-based software firm specializing in AI-native operating systems for service businesses.
Learn more7105 South Highland Dr. #201, Cottonwood Heights, UT 84121
P.O. Box 802, Draper, UT 84020
MON-FRI · 09:00-17:00 MST
Interested in doing this work with us? We're always looking for people who care about community management done right.
See what we look forA conversation with Marc takes 30 minutes. You'll leave with a clear picture of how Core HOA would serve your community.
